Primare

Primare has designed audio components in Sweden since 1985, when Danish industrial designer Bo Christensen decided hi-fi could sound better and look calmer at the same time. The company works out of Limhamn on the southern coast, building integrated amplifiers, network players, and CD players around 2 in-house platforms: UFPD 2 Class D amplification and the Prisma streaming system. Everything's modular, built to be upgraded rather than replaced. Primare calls them living products. You get Scandinavian restraint and a system that grows with you.